Après Beauty - Public Relations Media Kit - Press Hook

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Overview

Date Established	12/2021
Founder	Lexie Hingsen
Headquarters	Dallas
Industries	Health & Wellness E-commerce & Retail Travel & Tourism Fitness Beauty Lifestyle
Website	https://apresbeauty.co/
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About

Welcome to Après Beauty, where fitness meets skincare to redefine beauty in a whole new light. We've set out to revolutionize your skincare routine, introducing a line of "post-gym skin" products that effortlessly enhance your natural radiance, regardless of the day's demands.

Based in the heart of Dallas, Texas, Après Beauty was born from a deep commitment to both your well-being and our planet's health. Our mission extends beyond surface-level beauty; it's about harmonizing your active lifestyle with premium, eco-conscious skincare. We've meticulously crafted our products to not only make you look and feel fantastic but also to minimize the environmental footprint left by the beauty industry. No sulfates, no parabens, and absolutely no animal testing – our formulas harness the power of nature's goodness. What's more, our dedication to the environment shines through in our 100% recyclable packaging and biodegradable products. With Après Active Beauty, you're not just leveling up your gym skin; you're elevating your entire skincare experience. Join us on this transformative journey to radiant, conscious beauty.

Après Beauty is sold in these amazing retailers: Free People, Anthropologie, Fab Fit Fun, Equinox, and more.

Founding Story

Out of passion for an active lifestyle and an infinite love for beauty, I am encapsulating my dose of aesthetics, convenience, and functionality into skincare. Everything started when I felt stuck under a sweaty layer of foundation at the gym between college classes. I wanted to be active and maintain my well-being without interfering with my skin's health. Pressed for time and weighed down by too many products in my gym bag, my goal and subsequent vision became clear.

Après Active Beauty was born on the concept of convenient active luxury. Our goal is to bridge the gap between fashion, beauty, and lifestyle in an all-encompassing pre and post-gym-care routine.

Our Après Girl is active, bold, buzzing, social, and always on the go. Why not look effortlessly great while being on top of your day? You only send out the vibes you're feeling!

Products

Cool + Glow Facial Towelettes $12.00

Tone + Sculpt Workout Bands $18.00

Balancing Serum Face + Body Mist $24.00

Everlast Reusable Eye Mask $24.00

Pilates Grip Socks $24.00

On-The-Glow Kit $40.00

Refresh Kit $48.00

Pilates Grip Sock Trio $65.00

Lift + Restore Collagen Eye Masks $20.00

Lift + Restore Collagen Eye Masks $20.00

Elite Kit $92.00

Après Gym-Care Kit $70.00

Après Wet Bag $40.00

Après Pilates Kit $44.99

Après Ski Skincare Kit $98.00

Pilates Grip Socks $24.00

Tone + Sculpt Workout Bands $20.00

On-The-Glow Kit $40.00

Balancing Serum Face + Body Mist $24.00

Cool + Glow Facial Towelettes Trio Pack $38.00

Everlast Eye Mask $24.00

Retailers

Anthropologie

Free People

FabFitFun

Equinox

Affiliates

TikTok Shop

ShareASale

Skimlinks

GoAffPro

Press

Vacationer - Nov 19, 2025 Après-Ski Essentials After a Day on the Slopes

TIME Magazine - Nov 18, 2025 The 50 Best Gifts Under $100 "Skincare Travel Set. This kit is designed to make it easy to keep up with your skincare routine while on the go. It comes with the company’s Cool + Glow face wipes for quick cleaning and Lift + Restore collagen eye masks to soothe away puffiness, all tucked into a reusable and refillable mesh bag ($40)."

Yahoo Creators - Nov 14, 2025 Best Gifts for a Home Spa Experience That Rivals the Real Thing "From nourishing body washes and relaxing teas to red light therapy and luxe bath upgrades, these gifts turn any home into a five-star spa."

Trend Hunter - Aug 16, 2025 Après Beauty's The Everlast Eye Mask is Convenient & Reusable "The Everlast Eye Mask by Après Beauty presents an innovative approach to under-eye care as it combines functionality with reusable convenience. Made from medical-grade silicone, this product is designed to enhance the effectiveness of existing skincare products by creating a sealed environment that promotes deeper absorption of serums and creams. Its primary benefits include reducing puffiness, increasing hydration, and diminishing the appearance of fatigue. Users can expect to achieve a smoother and more refreshed eye area. The Everlast Eye Mask's ergonomic shape ensures a secure fit during use, while its lightweight and portable design make it suitable for travel or daily routines. The product is also easily maintained as it requires only a rinse with mild soap."

Beauty News NYC - Feb 03, 2025 A Valentines Day Gift Guide For All "Après Beauty Lift & Restore Collagen Eye Masks Pamper your partner with Après Beauty’s Lift & Restore Collagen Eye Masks. These luxe masks are packed with nourishing ingredients that help reduce puffiness, fine lines, and dark circles, giving a fresh, rejuvenated look. Perfect for a spa night in or as a pre-date skin prep, these masks are designed to provide instant hydration and restore a youthful glow. A small but sweet gesture that shows you care about them (and their self-care routine!)"

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