New York, NY (November 7, 2024) – anokha, a luxury skincare brand founded by board-certified plastic surgeon Dr. Nina S. Naidu, announces its partnership with Shobha, further expanding the availability of its products to a wider audience. 

Established in 2001, Shobha has become a premier destination for safe and precise hair removal treatments. With six locations across New York City, Washington, D.C., and Maryland, Shobha offers an extensive range of services, including hair removal, laser facials, and Hydrafacials. The addition of anokha's skin care line to their Midtown East location enhances Shobha's commitment to providing clients with exceptional beauty solutions.

anokha’s Best Sellers Now Available at Shobha Include:

• oatmeal cleansing milk: a gentle cleanser that soothes and nourishes the skin, ideal for maintaining hydration after beauty treatments.
• lotus flower & rosewater toner: balances and refreshes the skin, offering a moment of mindfulness perfect for post-treatment care.
• jasmine serum: hydrates and revitalizes the complexion, enhancing natural radiance and delivering the glowing confidence to go makeup-free  

Availability: anokha products are available through Shoba’s East Midtown location and at www.anokhaskincare.com.

About anokha: anokha is a natural skincare company born from a desire to use environmental ingredients to achieve clinical results. Established in 2008 by board-certified plastic surgeon Nina S. Naidu, MD FACS, anokha’s formulations are based on extensive clinical and laboratory research. Each product is manufactured by hand in small batches, ensuring that only the highest-quality actives are used. With a focus on safety and efficacy, anokha’s products are clinically validated and tested regularly.

Our range includes award-winning cleansers, serums, oils, and lotions, blending botanicals such as lotus flower, jasmine, sandalwood, and rosewater with proven actives. Every layer of our skincare is designed to seamlessly integrate into daily routines, offering both restorative benefits and a sensory experience. anokha products are free of parabens, sulfates, petrolatum, artificial colors, and artificial fragrances. We are PETA Cruelty-Free and Leaping Bunny certified, with products registered for sale in the United States, Canada, the EU, and the UK.

For more information, high-resolution images, or product samples, please contact eliana@anokhaskincare.com