ALT. Fragrances ➔ The fair alternative to designer fragrance ✔️ Discover all your favorite scents at a fraction of the cost.
THE ALTERNATIVE is revolutionizing the fragrance industry by offering premium scents inspired by luxury fragrances at accessible prices. By eliminating the "Brand Tax" associated with designer perfumes, THE ALTERNATIVE allows consumers to experience high-quality fragrances without breaking the bank. The brand focuses on creating clean, sustainable, and ethically sourced alternatives to iconic scents, stripping away marketing gimmicks and celebrity endorsements.
THE ALTERNATIVE's fragrances are vegan, cruelty-free, and made with 100% clean ingredients, emphasizing low environmental impact and responsibility.
Founding Story
ALT. Fragrances was born out of a college student's passion for luxury scents and frustration with their high prices. In 2019, during his freshman year at Indiana University, Michael Saba found himself enamored with luxury fragrances but unable to justify spending over $400 on a bottle of cologne on a student budget. Driven by curiosity, Michael began researching alternatives to designer fragrances. He discovered a significant gap in the market – there were no affordable options that matched the quality of high-end scents. This realization led him to delve deeper into the fragrance industry, where he uncovered the stark contrast between the actual cost of the fragrance and the inflated retail prices due to marketing, packaging, and brand premiums.Motivated by his findings,
ALT. Fragrances was founded with a clear mission: to reinvent the fragrance industry by offering premier alternatives to overpriced luxury fragrances. The company aimed to eliminate the 'Brand Tax' consumers were accustomed to paying, making high-quality scents accessible to everyone regardless of their budget.
From its inception,ALT. Fragrances committed to using clean, vegan, and cruelty-free ingredients, aligning with the values of modern consumers.
This approach not only addressed the affordability issue but also prioritized ethical and sustainable practices in the fragrance industry. What started as a college student's dream quickly grew into a disruptive force in the fragrance world. Today, ALT. Fragrances continues to challenge the status quo, offering exquisite scents at fair prices and allowing consumers to feel like the best versions of themselves without breaking the bank
Michael Saba is the visionary Founder and CEO of ALT. Fragrances, a dynamic company redefining the luxury fragrance industry by making high-end scents accessible to all. During his freshman year at Indiana University in 2019, Michael recognized a significant gap in the market: designer fragrance companies were overcharging consumers, placing premium scents out of reach for many—including himself as a student.
Driven by a passion for quality fragrances and an entrepreneurial spirit, Michael founded ALT. Fragrances while still in college. He was determined to offer exquisite, high-quality scents at fair prices for consumers, while prioritizing clean, vegan, and cruelty-free ingredients.
Under his leadership, the company has experienced remarkable growth, disrupting the fragrance industry with its innovative approach.Michael's commitment to innovation, affordability, and ethical practices has positioned ALT. Fragrances as a transformative force in the industry. Beyond fragrances, he has expanded his entrepreneurial portfolio with ventures like Saba Centers and Wolf Enterprises. Michael's journey from a college student with a dream to the leader of multiple thriving enterprises exemplifies his dedication to challenging the status quo and delivering value to consumers.
"Crystal"- the Ultimate Dupe... Wherever I go, wherever I am - I ALWAYS get complimented on what fragrance I am wearing. I have samples of the actual MFK, and let me tell you the absolute truth.... I get more compliments on "Crystal" than I do with the MFK original. "Crystal" has the same aroma, depth, and pleasantness as the MFK original. I have been stopped by both men and women alike and asked "What are you wearing?" because you smell amazing. I am so happy with "Crystal" and OBVIOUSLY so is everyone else. The scent actually sells itself and is definitely WORTH every penny!! LOVE IT!!
