ALT. Fragrances was born out of a college student's passion for luxury scents and frustration with their high prices. In 2019, during his freshman year at Indiana University, Michael Saba found himself enamored with luxury fragrances but unable to justify spending over $400 on a bottle of cologne on a student budget. Driven by curiosity, Michael began researching alternatives to designer fragrances. He discovered a significant gap in the market – there were no affordable options that matched the quality of high-end scents. This realization led him to delve deeper into the fragrance industry, where he uncovered the stark contrast between the actual cost of the fragrance and the inflated retail prices due to marketing, packaging, and brand premiums.Motivated by his findings,

ALT. Fragrances was founded with a clear mission: to reinvent the fragrance industry by offering premier alternatives to overpriced luxury fragrances. The company aimed to eliminate the 'Brand Tax' consumers were accustomed to paying, making high-quality scents accessible to everyone regardless of their budget.

From its inception, ALT. Fragrances committed to using clean, vegan, and cruelty-free ingredients, aligning with the values of modern consumers. 

This approach not only addressed the affordability issue but also prioritized ethical and sustainable practices in the fragrance industry. What started as a college student's dream quickly grew into a disruptive force in the fragrance world. Today, ALT. Fragrances continues to challenge the status quo, offering exquisite scents at fair prices and allowing consumers to feel like the best versions of themselves without breaking the bank