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ALT. Fragrances

ALT. Fragrances-logo

ALT. Fragrances

Creating fair, cruelty-free, & affordable alternatives to designer fragrances people love!

Overview

Date Established 01/2019
Founder Michael Saba
Headquarters Pompano Beach
Industries
E-commerce & Retail
Fashion
Sustainability
Manufacturing
Beauty
Website https://altfragrances.com
Social

About

ALT. Fragrances ➔ The fair alternative to designer fragrance ✔️ Discover all your favorite scents at a fraction of the cost.


THE ALTERNATIVE is revolutionizing the fragrance industry by offering premium scents inspired by luxury fragrances at accessible prices. By eliminating the "Brand Tax" associated with designer perfumes, THE ALTERNATIVE allows consumers to experience high-quality fragrances without breaking the bank. The brand focuses on creating clean, sustainable, and ethically sourced alternatives to iconic scents, stripping away marketing gimmicks and celebrity endorsements.


THE ALTERNATIVE's fragrances are vegan, cruelty-free, and made with 100% clean ingredients, emphasizing low environmental impact and responsibility.

Founding Story

ALT. Fragrances was born out of a college student's passion for luxury scents and frustration with their high prices. In 2019, during his freshman year at Indiana University, Michael Saba found himself enamored with luxury fragrances but unable to justify spending over $400 on a bottle of cologne on a student budget. Driven by curiosity, Michael began researching alternatives to designer fragrances. He discovered a significant gap in the market – there were no affordable options that matched the quality of high-end scents. This realization led him to delve deeper into the fragrance industry, where he uncovered the stark contrast between the actual cost of the fragrance and the inflated retail prices due to marketing, packaging, and brand premiums.Motivated by his findings,


ALT. Fragrances was founded with a clear mission: to reinvent the fragrance industry by offering premier alternatives to overpriced luxury fragrances. The company aimed to eliminate the 'Brand Tax' consumers were accustomed to paying, making high-quality scents accessible to everyone regardless of their budget.


From its inception, ALT. Fragrances committed to using clean, vegan, and cruelty-free ingredients, aligning with the values of modern consumers. 


This approach not only addressed the affordability issue but also prioritized ethical and sustainable practices in the fragrance industry. What started as a college student's dream quickly grew into a disruptive force in the fragrance world. Today, ALT. Fragrances continues to challenge the status quo, offering exquisite scents at fair prices and allowing consumers to feel like the best versions of themselves without breaking the bank

Products

CARIBBEAN WATER Inspired By Virgin Island Water
CARIBBEAN WATER Inspired By Virgin Island Water $39.00
WHITE SUN Inspired Soleil Blanc
WHITE SUN Inspired Soleil Blanc $49.00
PETAL EXPLOSION Inspired by Flowerbomb
PETAL EXPLOSION Inspired by Flowerbomb $29.00
FOR MOM SET
FOR MOM SET $99.00
MEN'S BEST SELLER PACK
MEN'S BEST SELLER PACK $99.00
Lust Inspired by Eros
Lust Inspired by Eros $39.00
WOMEN'S BEST SELLER PACK
WOMEN'S BEST SELLER PACK $99.00
FLEUR NOIRE Inspired by Black Opium
FLEUR NOIRE Inspired by Black Opium $49.00
Mix & Match- 3 Pack
Mix & Match- 3 Pack $99.00
ALT. A - Inspired by YSL Y
ALT. A - Inspired by YSL Y $29.00
Reality Inspired by Imagination
Reality Inspired by Imagination $49.00
Spell Breaker Inspired by Spell On You
Spell Breaker Inspired by Spell On You $49.00
Lust Inspired by Eros
Lust Inspired by Eros $39.00
Duchess - Inspired by Parfums de Marly Delina
Duchess - Inspired by Parfums de Marly Delina $69.00
Cherry Smash - Inspired by Tom Ford's Lost Cherry
Cherry Smash - Inspired by Tom Ford's Lost Cherry $39.00
Mistress Inspired by Mademoiselle
Mistress Inspired by Mademoiselle $39.00
Fortuna Inspired by Chance Eau Tendre
Fortuna Inspired by Chance Eau Tendre $29.00
Executive - Inspired by Creed Aventus
Executive - Inspired by Creed Aventus $39.00
Bold Love Inspired by Love Don’t be Shy
Bold Love Inspired by Love Don’t be Shy $59.00
Crystal - Inspired by Baccarat Rouge 540
Crystal - Inspired by Baccarat Rouge 540 $39.00
Aqua Di Alt Inspired by Acqua di Gio
Aqua Di Alt Inspired by Acqua di Gio $39.00
Sensual Vanilla - Inspired by Tom Ford's Vanilla Sex
Sensual Vanilla - Inspired by Tom Ford's Vanilla Sex $39.00
FAROUCHE Inspired by Savauge
FAROUCHE Inspired by Savauge $49.00
Simply Santal - Inspired by Le Labo Santal 33
Simply Santal - Inspired by Le Labo Santal 33 $39.00
DAYTIME DRIFT Inspired by Afternoon Swim
DAYTIME DRIFT Inspired by Afternoon Swim $49.00
SERENE GREEN TEA Inspired by Matcha Meditation
SERENE GREEN TEA Inspired by Matcha Meditation $45.00
BEACH SIDE Inspired by Beach Walk
BEACH SIDE Inspired by Beach Walk $45.00
COLADA Inspired by Virgin Island Water, Aventus, & Lost Cherry
COLADA Inspired by Virgin Island Water, Aventus, & Lost Cherry $59.00

Team Bios

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Michael Saba

Founder/CEO

see bio

Michael Saba is the visionary Founder and CEO of ALT. Fragrances, a dynamic company redefining the luxury fragrance industry by making high-end scents accessible to all. During his freshman year at Indiana University in 2019, Michael recognized a significant gap in the market: designer fragrance companies were overcharging consumers, placing premium scents out of reach for many—including himself as a student.


Driven by a passion for quality fragrances and an entrepreneurial spirit, Michael founded ALT. Fragrances while still in college. He was determined to offer exquisite, high-quality scents at fair prices for consumers, while prioritizing clean, vegan, and cruelty-free ingredients. 


Under his leadership, the company has experienced remarkable growth, disrupting the fragrance industry with its innovative approach.Michael's commitment to innovation, affordability, and ethical practices has positioned ALT. Fragrances as a transformative force in the industry. Beyond fragrances, he has expanded his entrepreneurial portfolio with ventures like Saba Centers and Wolf Enterprises. Michael's journey from a college student with a dream to the leader of multiple thriving enterprises exemplifies his dedication to challenging the status quo and delivering value to consumers.

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