Alpyn Beauty is a pioneering skincare brand that uniquely combines sustainably hand-harvested wild plants with clean clinical formulas to create powerful and effective skincare solutions. Founded by beauty industry veteran Kendra Kolb Butler after moving from New York City to Jackson Hole, Wyoming, the brand was inspired by the resilience of local flora thriving in harsh mountain conditions.
Key Features
Wild Plant Harvesting: Alpyn Beauty utilizes a process called wildcrafting, which involves sustainably harvesting plants from their natural environment at peak potency. This approach ensures the plants have developed strong protective properties against environmental stressors.
Clinical-Meets-Wild Formulas: The brand combines these wild-harvested ingredients with proven clinical actives to create formulas that target specific skin concerns, particularly those related to dry and dehydrated skin often experienced in high-altitude environments.
Sustainability Focus: Alpyn Beauty is committed to responsible practices, including:No-harm harvesting, where only a small portion of a plant is taken without removing it from the soil.
Participation in rewilding efforts, helping to restore over 1,500 acres through the Grand Teton National Park Foundation
Partnerships with organizations like 1% For The Planet, rePurpose, and Pact Collective
Key Ingredients
Alpyn Beauty harnesses the power of local wild plants such as:Huckleberries: Rich in antioxidants, vitamin B, and resveratrol
Arnica: Known for its firming and anti-inflammatory properties
Choke cherries: High in vitamin C and antioxidants
Sage: Hydrating and beneficial for healthier, brighter skin
These wild ingredients are combined with other skincare staples like vitamin C and squalane to create effective formulations.By merging the potency of wild-harvested plants with clinical ingredients, Alpyn Beauty aims to provide solutions for challenging skincare issues, particularly those related to extremely dry and dehydrated skin often experienced in harsh climates
Founding Story
Alpyn Beauty was founded in 2018 by Kendra Kolb Butler, a beauty industry veteran with 20 years of experience in New York City. The brand's origin story is rooted in a significant life change and a unique geographical inspiration.
Feeling burnt out from city life, Kendra and her husband made a drastic decision to move from New York City to Jackson Hole, Wyoming.
After opening a beauty apothecary in Jackson Hole, Kendra noticed that even the most effective skincare products were not addressing the skin concerns of her clients, who were dealing with the harsh, high-altitude environment.
Inspiration from Nature: Observing the resilient wild plants thriving in her backyard despite the extreme climate, Kendra had an epiphany. She realized these plants had developed unique survival mechanisms to retain moisture and nutrients.
Brand Creation: This observation led to the creation of Alpyn Beauty, which became the first skincare brand to sustainably harvest wild plants and combine them with clinical ingredients to address specific skin concerns, particularly those related to dry and dehydrated skin in harsh climates.Alpyn Beauty's unique approach of combining wildcrafted ingredients with clinical formulas has positioned it as an innovative and sustainable skincare brand, focusing on harnessing the power of nature to solve skin challenges effectively.
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Team Bios
Kendra Kolb Butler
Founder + CEO
see bio
Kendra Kolb Butler is the visionary founder and CEO of Alpyn Beauty, a groundbreaking skincare brand that marries the potency of wild-harvested plants from the mountains of Jackson Hole, Wyoming, with clean clinical formulas. With over 20 years of experience in the beauty industry, Kendra has held key leadership roles at renowned brands such as Dr. Dennis Gross Skincare and Clarins. After relocating from New York City to Jackson Hole in 2015, Kendra opened a beauty apothecary and recognized the need for skincare solutions tailored to the harsh, high-altitude environment. This inspired her to create Alpyn Beauty in 2018, focusing on sustainable harvesting and innovative formulations that address specific skin concerns, particularly dryness and dehydration.Kendra’s unique blend of industry expertise and passion for nature-driven skincare has positioned Alpyn Beauty as a leader in the clean beauty movement, dedicated to enhancing skin health through the power of wild plants.
