All Y'alls Foods is on a mission to revolutionize the way we experience plant-based protein. Founded with a passion for bold flavors and a commitment to compassion, the company creates delicious, protein-packed snacks like It's Jerky Y'all and It's Big Crunchy Bacony Bits Y'all that are as kind to animals as they are to your taste buds. With innovative flavors like Prickly Pear Teriyaki and Cinnamon Churro, All Y'alls Foods is leading a plant-powered revolution in the snack world.
Every bite not only delivers on flavor but also supports sustainability and compassionate living, as the company proudly donates a portion of every sale to Rowdy Girl Sanctuary, helping rescue animals and promoting ethical agriculture. Whether you’re a vegan or simply looking to add more plant-based goodness to your life, All Y'alls Foods offers a tasty and impactful choice that changes lives, one bite at a time.
Founding Story
Brett Christoffel is the visionary founder and CEO of All Y’alls Foods, a mission-driven company specializing in plant-based proteins that are as delicious as they are impactful. With a passion for compassionate living, Brett realized in 2016 that he loves all animals, like his canine companion Paisley, so he stopped eating them. He then learned that Texas’s second largest export was beef, and rather than just complaining about it, he decided to change it and started making jerky from plants. Launching It's Jerky Y'all in May 2018.
Brett’s leadership has seen All Y’alls Foods grow from a bold idea into a thriving brand, offering innovative products like their famous It's Jerky Y'all and Bacony Bits. A deep commitment to sustainability, animal welfare, and a better food system for all fuels Brett’s drive to make plant-based eating accessible and enjoyable. Through All Y’alls Foods, Brett supports Rowdy Girl Sanctuary by donating a portion of every sale, helping rescue animals, and promoting compassionate farming alternatives. Brett’s relentless pursuit of quality, innovation, and ethical business practices has positioned All Y’alls Foods as a leader in the plant-based protein space.
Brett Christoffel is the visionary founder and CEO of All Y’alls Foods, a mission-driven company specializing in plant-based proteins that are as delicious as they are impactful. With a passion for compassionate living, Brett’s leadership has seen All Y’alls Foods grow from a bold idea into a thriving brand, offering innovative products with a deep commitment to sustainability, animal welfare, and a better food system for all fuels Brett’s drive to make plant-based eating accessible and enjoyable. Through All Y’alls Foods, Brett supports Rowdy Girl Sanctuary by donating a portion of every sale to help rescue animals and promote compassionate farming alternatives.
Under Brett’s leadership, All Y’alls Foods has introduced exciting, certified non-GMO, gluten-free, and vegan flavors such as Prickly Pear Teriyaki and Cinnamon Churro, all while creating healthier, more sustainable snack options. Brett’s relentless pursuit of quality, innovation, and ethical business practices has positioned All Y’alls Foods as a leader in the plant-based protein space.
Brett is also known for connecting with customers, promoting kindness and sustainability, and creating a sense of community through product storytelling. This approach is exemplified by the introduction of Luna the Longhorn, a mascot who embodies All Y’alls Foods' core values of compassion and sustainability. Brett’s work is not just about creating great food—it’s about fostering a kinder, more sustainable world.
