Merav Goldman is a dynamic entrepreneur with a flair for transforming challenges into opportunities. In 2022, she co-founded All Better Co., a company dedicated to reimagining first aid with plant-powered, family-friendly products. ​

Born in Israel and raised in the U.S., Merav has lived in three states and three countries, enriching her worldview and entrepreneurial approach. Turning Personal Needs into Innovation

The inception of All Better Co. stemmed from Merav's personal quest for cleaner, safer first aid solutions for her children.Unable to find suitable products, she partnered with Stacy Bernstein to create their own, aiming to modernize the first aid aisle with effective, plant-based alternatives.

As CEO, Merav leverages her visionary skills to transform unstructured ideas into well-oiled machines. Her leadership focuses on innovation, product development, and creating memorable customer experiences.

Beyond her entrepreneurial endeavors, Merav is a wife and mother, skillfully balancing her professional and personal life

Stacy Bernstein is a brand builder, storyteller, and entrepreneur with 16 years of experience bringing creative visions to life. Her passion lies in crafting and growing brands, forging deep, immersive partnerships, and creating compelling narratives that transform everyday products into authentic, unforgettable experiences for consumers and brand loyalists alike.

In 2022, Stacy teamed up with co-founder Merav Goldman to launch All Better Co., a dream born from necessity. As moms, they searched for clean, safe first aid solutions—especially for mosquito bites—and came up empty. So, they did what entrepreneurs do best: they made their own. Now, they’re on a mission to reimagine the first aid aisle, bringing modern, planet-friendly solutions to a category that hasn’t seen innovation in decades.

Stacy’s superpower? Relationship-building. She’s a connector, leveraging her expansive network of professionals, influencers, and industry leaders to propel brands forward. At All Better Co., she leads brand strategy, growth, partnerships, and community building—all with an unwavering commitment to supporting women in commerce, empowering female investors, and championing women in sports.

Before becoming an entrepreneur, Stacy’s first passion is Soccer. She was a Division 1 athlete, played semi-professionally, and coached at every level—from youth leagues to college teams.She brings that same competitive spirit and team-first mentality to everything she does.

She lives in Los Angeles with her husband, their three kids, and the real boss of the house, their dog Frank.