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Adagio Teas / Lardera Coffee / Selefina Spices

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Adagio Teas / Lardera Coffee / Selefina Spices

Farm-fresh artisan teas and innovative tea wares

Overview

Date Established 03/2003
Founder Michael Cramer
Headquarters Elmwood Park
Industries
Food
Beverage
E-commerce & Retail
Website https://www.adagio.com
Social

About

Adagio Teas is a family-owned company sourcing and selling teas that vastly exceed the quality and freshness of comparable products sold in local stores. They work with small farmers in Japan, Taiwan, India, and China to bring their artisan teas to the United States, and make them available for purchase at adagio.com.

The company was founded in 1999 by Russian immigrants who missed the better quality tea of their youth. They now employ over 50 people in New Jersey, Connecticut, Illinois, UK, and China.

Founding Story

The company was founded by two brothers and Russian immigrants who missed the better quality teas of their youth. Adagio Teas founders, Michael and Ilya, grew up drinking their mom's special blend if Indian and Chinese teas, which she served guests in lieu of coffee. But their mom took her sweet time turning her passion into a business. Only when her children were grown did she finally turn energies to brewing tea for the public and dreamt of opening a tearoom. Michael and Ilya, armed with mom's passion for tea, created an online tea store they called Adagio, a musical term meaning "slow," or "at ease."

They began with a domestic supplier but the markings on the boxes of tea they received indicated that some were a few years old. This led them to Germany, the epicenter of global tea trade. Freshness and quality improved, but there were still limits to selection and a sense of mystery about the origins of our products. In search of these, they began visiting and forging relations with tea growers in Asia. Now all the teas they offer come direct from the farmers who painstakingly cultivate them.

From humble beginnings in the matriarch's garage, the company has grown to $15 million in sales and a staff that include employees across three states and three continents.

Products

Lardera Coffee - Wilfa Performance Coffeemaker
Lardera Coffee - Wilfa Performance Coffeemaker $249.00
Adagio Teas - IngenuiTEA Teapot
Adagio Teas - IngenuiTEA Teapot $24.00
Lardera Coffee - Paper Coffee Filters - Size #2
Lardera Coffee - Paper Coffee Filters - Size #2 $3.00
Cold & Flu Sampler Set
Cold & Flu Sampler Set $14.00
Adagio Teas - velociTEA Tea Maker
Adagio Teas - velociTEA Tea Maker $99.00
Selefina Spices - Natural Food Coloring Powder
Selefina Spices - Natural Food Coloring Powder $4.00
Winter Teas
Winter Teas $14.00
Selefina Spices - Cacao Powder
Selefina Spices - Cacao Powder $4.00
Selefina Spices - Vanilla bean (Indian)
Selefina Spices - Vanilla bean (Indian) $8.00
Selefina Spices - French Grey Sea Salt
Selefina Spices - French Grey Sea Salt $3.00
Selefina Spices - Moon Milk - Powdered Drink Mix
Selefina Spices - Moon Milk - Powdered Drink Mix $8.00
Lardera Coffee - Bonded Paper Coffee Filters
Lardera Coffee - Bonded Paper Coffee Filters $5.00
Lardera Coffee - Coffee Filters - Size 4
Lardera Coffee - Coffee Filters - Size 4 $4.00
Selefina Spices - Fleur de Sel Sea Salt
Selefina Spices - Fleur de Sel Sea Salt $7.00
Adagio Teas - Zodiac Teas
Adagio Teas - Zodiac Teas $9.00
Adagio Bees - Raw Honey
Adagio Bees - Raw Honey $9.00
Adagio Teas - Good for You Teas
Adagio Teas - Good for You Teas $14.00
Adagio Teas - Mocktail Teas
Adagio Teas - Mocktail Teas $14.00
Adagio Teas - Tea Portions
Adagio Teas - Tea Portions $9.00
Adagio Teas - Spring Teas Sampler Set
Adagio Teas - Spring Teas Sampler Set $14.00
Adagio Teas - Pillow Time Teas
Adagio Teas - Pillow Time Teas $14.00
Adagio Teas - Classic Iced Teas Sampler Set
Adagio Teas - Classic Iced Teas Sampler Set $14.00
Autumn Teas Gift Sampler
Autumn Teas Gift Sampler $14.00

Team Bios

Michael Cramer Bio Image

Michael Cramer

CEO

see bio

Michael Cramer is a co-founder and CEO of Adagio Teas, a retailer of gourmet teas and accessories. He holds a Marketing degree from Rutgers University and an MBA from INSEAD (France).

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