Name: Kristine Eckart

Best contact email: kristine@eastoninternational.com

Why you're a fit for this request: I manage the marketing for many intimates and sleepwear brands and help our brands and stores identify trends in the wedding industry and how to use that to connect with their customers. Aubade, a French brand, is one of the leading brands that brides turn to for special items- from lingerie to sleepwear- that celebrate their special day. I also represent Sainted Sisters, which has unique and brilliant robes in various colors and patterns.

Please answer the following questions:

1. First, do you have any comments/anecdotes about why bridesmaid's robes are so popular these days?

Robes are a great trend for bridesmaids- it takes the 'you can wear it later' idea said about bridesmaids' dresses to the next level!

2. When it comes to picking out bridesmaid's robes, what are some key things to look for?! (style, fabrics, colors, prints, etc)

Please share 4 tips below:

Tip #1: Design

What it is/why it's an important detail: It's the small details, like having robes match your wedding colors or a fun print that photographs well, that can really make a big impact. While you will pay more for a higher-quality robe, they will last longer because they're made so well.

Tip #2: Quality

What it is/why it's an important detail: How the materials look and feel contributes to that luxurious feeling you get when you put on a gorgeous robe.

Tip #3: Matching Pieces

What it is/why it's an important detail: To take this trend to the next level, choose a chemise or cami/short set in the same color as the robe or in a color that matches the robe print. It will look great in photos but is a luxurious sleepwear option to wear later to feel pampered. For the bride, choose a lingerie set that matches the robe to create a sexy complete look for the honeymoon or for a special surprise any day!

Tip #4:

What it is/why it's an important detail:

3. Any other thoughts on the topic?