Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Why Your Story Shouldn't Be What Gets Cut" from Ad Week

It's a tricky time for CPG businesses. Brands are making cuts, scaling back, or raising prices. One thing that definitely shouldn't be on the chopping block, though? Your brand story. It's what can set you apart and convince consumers to give you a try rather than one of your competitors. 

"Consumers like to buy from people, not brands, and they become repeat customers when they feel a connection."

To read the full article, head over to Ad Week's site.