Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Why Your Facebook Marketing Strategy Is So Important" from the Press Hook blog

Instagram marketing gets a lot of attention, but Facebook marketing can still have an extremely important role to play—don't count out its impact. If you're not sure why you should bother devoting precious resources to a site that may not feel as vital as it once was, consider that most age demographics do still use the site. For tips on how to weigh the pros and cons of various social media platforms, as well as how to make the most out of Facebook in particular, head over to the Press Hook blog.