Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Why this artist is prioritizing interior designers over galleries" from Business of Home

Brands are getting more and more creative with how they look at exposure, advertising, marketing, sales, and more. Case in point? A Seattle-based artist eschewing galleries in favor of building relationships with interior designers. 

“Focusing on direct relationships with designers gives me more creative freedom, which is very important to me,” she says. “Interior designers have clients with lots of different style preferences—abstract landscapes, colorful cityscapes and so on—-and that’s exciting to me.”

Learn more about how this unconventional plan came to be on the BOH website.