Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Why ‘soft skills’ in PR are anything but" from PR Daily

So-called "soft skills" like communication and creativity are absolutely essential tools in PR and media relations. For a conversation on why and how you can put them into practice to capitalize on their ability to transform work life, head over to PR Daily.