Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Why PR pros should write in AP style" from PR Daily

Though you may not have learned how to write in AP style in school, if a big part of your role has to do with interacting with media and pitching them stories, angles, and interviews, you should add "learn AP style" to your to-do list. Working journalists often live and breathe AP style (even if their particular outlet has some style exceptions or modifications), so communicating with them in the style with which they're familiar (and in which they'll write any future story) can help give your pitch an advantage. To learn more about why AP style matters, head to the link to read the full article on the PR Daily website.