Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Why PR Does Not Equal Sales" from the Press Hook blog

The idea that public relations and sales should always have a direct, positive correlation is a common misconception. In a dream world, yes, a well-executed PR campaign will eventually lead to higher sales, but it won’t happen overnight. 

Website and social traffic (and site clicks!) are likely to rise after a brand or product is featured in media stories, but that won’t guarantee the reader actually makes a purchase. The missing link here can be several things, including marketing efforts, social media engagement, and more.

For the full post, please visit the Press Hook blog.