Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Why Pantone turned its 2023 Color of the Year into a $1 million immersive experience" from Fast Company

Each year, brands, marketers, designers, consumers, and more all await Pantone's Color of the Year announcement. 2023's Color of the Year is "Viva Magenta" and as soon as Pantone made the announcement, marketers sprang into action. This year, Pantone itself went above and beyond, creating an interactive experience to celebrate the color of the year. In this article, Fast Company breaks down why it matters and what the Color of the Year really says.