Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Why Is Chamomile Suddenly Everywhere?" from the New York Times

If you feel like you're seeing chamomile everywhere, from food to fashion to beauty and beyond, you're not alone. Long used for medicinal and calming purposes, this little flower has found itself at the center of things as of late. Here, Hetty McKinnon dives into chamomile's sudden popularity for the New York Times.