Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Why companies like Netflix see store shelves as a place to connect with customers" from Marketing Brew

A rising trend? Partnerships between streaming services and retailers to pair content and commerce. Curious about how all of this will shake out (and if it'll affect the wider industry)? Head over to Marketing Brew for the full article.