Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Why and how you should monitor for podcast mentions" from PR Daily

Media monitoring is crucial (and is a part of what we do here at Press Hook). After all, how do you know what people are saying about your brand if you're not paying attention to mentions? But the times of focusing your monitoring on print, digital, and broadcast and then calling it a day are over. Podcasts are here to stay—and monitoring for mentions there too can make a big difference. For more on why it's so important to monitor for podcast mentions (hint: they have big audiences!) and how you can go about doing it, head over to read the full article on the PR Daily site.