Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "What you can learn from Netflix’s brand journalism layoffs" from PR Daily

Experts predict that more and more brands will wade into brand journalism in 2022 (just take a look at Ragan’s Communications Benchmark Report 2022), but doing so requires careful preparation if you want to set yourselves (and your team!) up for success. If you're considering a foray into brand journalism, even if it's not as big of an undertaking as Netflix's Tudum, there are a few things to learn from the way the streaming giant navigated the launch (and recent layoffs) of it's own project.

As PR Daily notes: "The bottom line: If you’re going to do brand journalism, commit to it with strong goals, a long timeline and a clear value proposition to those you hire."