Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "What You Can Do Now for a Successful Gift Guide Season" from the Press Hook blog

Here come gift guides! Though it might seem too soon to get ready for the upcoming holidays, it's really not. In today's pick, we discuss some of the steps you can take right now to make gift guide season the best it can be.