Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "What comms pros should know about Google’s new search update" from PR Daily

The new Google search update could have serious implications for professional communicators. From penalizing sites that has a lot of content deemed unhelpful to making the experience a less frustrating one for the reader, these changes could make a big difference in how (and how well) your brand communicates with consumers and the media alike.