Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Top Three Content Marketing Skills to Brush Up On" from Mediabistro

Whether you're in charge of content marketing on your own or you collaborate with others to get the job done, there are a few things you'll want to know. Here, three major skills that you should make sure to keep in tip-top shape if content marketing (in any form) is part of your job description, or could be in the future.