Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "To Survive in Today’s Climate, Agencies Must Zero In On Sustainability" from Adweek

"As more brands weave planet-first initiatives into every corner of business, they also expect that their partners provide expertise in product development, turn their lofty sustainability goals into actionable steps and share the carbon impact of their entire supply chain, creative campaigns and media buys. When it comes to sustainability, agencies have a few groups of stakeholders that they need to please—their clients, their employees and the consumers of the brands they represent. And the qualifications for what makes an environmentally-ethical business are only becoming more rigorous."

Are you a sustainability-focused brand? Consumers are more and more clued in when it comes to sustainability, so working with teams who understand how to show off your bonafides in an authentic way can make or break advertising initiatives. Here's what you need to know.