Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "TikTok will not save you" from PR Daily

You've likely heard a LOT about TikTok lately. Joining the site and creating content there can help grow your business, particularly among the Gen Z crowd as they age into consumers with more and more power. But if you're ready to dedicate your social strategy to TikTok, you might want to slow down a bit. Today's article dives into some of the reasons that TikTok shouldn't be your sole focus (or, necessarily, even your main focus).

Let us know: are you on TikTok? How has the platform worked for you (or not) since you've joined? What other tools are you using to expand your reach online? We'd love to hear!