Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "These SEO trends can help your content rank higher in search" from PR Daily

Search rankings are super important for visibility and credibility, but improving where you land doesn't just happen. And with best practices and top tips changing rapidly, it be hard to keep up. Here, a breakdown of where things stand right now (and what you should keep an eye on).