Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "The Year Ahead: The DTC Reckoning Is Coming For Fashion" from Business of Fashion

Maybe the most eye-popping takeaway from today's article? "In 2022, physical store openings in the US outpaced closures for the first time in over three years."

For a full breakdown of what Business of Fashion is predicting when it comes to DTC fashion, head over to their site.

What was your biggest takeaway? What are you most closely watching in the DTC space this year?