Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "The one big reason users still log into Twitter" from PR Daily

Whether you're in charge of your brand's social media accounts or you're just keeping an eye on content trends, you've likely heard people extol the advantages of being on TikTok, creating Instagram Reels (so long, static posts), and more. But while your Gen Z coworker may have you thinking that TikTok reigns supreme already, we're not quite done with platforms like Twitter just yet. It looks like Twitter users are still logging in for one particular form of content: news. While you're likely not running a news organization, it's still important to understand how Twitter users engage with news and what kinds of content to post there. Because ultimately, your big brand news might get buried on Instagram or ignored on TikTok, but on Twitter, it may shine. And that's exactly what you're looking for.

For more information, tips, and stats, head to the PR Daily website to read the full article.