Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "The Definitive Guide to Short-Lead & Long-Lead Media Opportunities" from the Press Hook blog

Hoping for a prime inclusion in a coveted gift guide or expert round-up, but not sure when you need to craft a pitch or send a sample? This post breaks down everything you need to know about short-lead and long-lead media opportunities so you never miss a deadline.