Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "The Company Once Known as Restoration Hardware Is Opening Restaurants. Why?" from the New York Times

RH opened its first restaurant in Chicago several years ago. Now, the company most known for luxury home furnishings is opening restaurants across the country and around the world. What's going on? The restaurants (often connected to RH showrooms) act as showrooms themselves and work to boost the overall brand. With the company's current CEO working hard to establish RH as a luxury company beyond just a home store, the restaurants serve both purposes. Here, the NYT breaks it all down.

Do you have plans to change up how you further your brand or sell products (albeit at a smaller level than opening restaurants around the world!)? We'd love to hear about your creative ideas and solutions.