Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "The biggest present for brands this time of year? Landing on a gift guide" from Marketing Brew

It's no surprise to brands and publicists on Press Hook that finding yourself on a gift guide can be a major game-changer.

"One food and beverage brand represented by the firm Dreamday PR is on track to earn $120,000 solely in affiliate revenue in November, due mainly to the brand’s inclusion on various gift guides, Dreamday founder and CEO Lauren Kleinman [told Marketing Brew]."

Understanding the gift guide timelines and needed assets are critical for landing that perfect placement. For even more insight into gift guide season (and to help guide prep for next year), head over to the Marketing Brew site and read the full article.