Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "The Best Time to Post on TikTok in 2023" from the Later blog

Up your social media game this year by paying closer attention to social strategies. If your brand is on TikTok, understanding the best times to post can really make a difference. That being said, your best time might be different than another brand's, so it's more than just searching for a specific set time that you should be posting. To help determine your account's best posting times, head over to the Later blog post for the full breakdown.

Do you post at the same time each day? How did you determine which time was best?