Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "The benefits of micro and nano social media influencers" from PR Daily

As you branch out into influencer marketing, you might be looking to work with those who have tons of followers. After all, the more followers, the higher the likelihood that you'll see conversions from your efforts, right? Well, not necessarily. Overlooking smaller influencers in favor of the biggest names can be doing yourself a disservice. Just as you wouldn't want to dismiss writers from smaller or more regional publications, you shouldn't dismiss smaller influencers. For a full breakdown of the different types of influencers and how you can best work with them, head to the PR Daily website.