Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "The 101 Guide to the Lifecycle of a Media Pitch" from the Press Hook blog

Pitching media is often a major part of any PR or media relations campaign. But the concept can be a little mysterious for those who aren't used to either sending or receiving those pitches. You likely know that a pitch begins with a brainstorm, but where does it go from there? And how many steps truly come between the initial idea and the finalized media feature? Here, we break it all down step by step so that you can take what you've learned and actually apply it to news you'd like to share yourself!