Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Talking Jewelry on TikTok" from the New York Times

TikTok is a hidden resource for brands and this article shows why. TikTok users search the app for inspiration, ideas, and reviews. This means, a mention on TikTok can mean big things for your brand. Want to learn more? Head over to the New York Times website to read the full article.