Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Taking a narrative-based approach to public relations" from Muck Rack

"When you’re pitching a journalist, you need to tell them something they don’t already know, which means you need to dig deeper than they do on the topic. Not easy, but learning the subject matter you work in at a deep level so you can lead the conversation with journalists is a massive factor in being successful at taking a narrative-based approach."

Telling brand and expert stories isn't always as simple as it may seem. Taking a more narrative-based approach can hook a journalist and keep them reading, but doing it well can be a challenge. Here, some tips from an expert PR pro on how to pivot to narrative.