Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Straight from The Wall Street Journal: How to make your pitches stand out" from PR Daily

Pitching in a way that'll catch journalists' attention can be challenging, even for seasoned pros. But there are a few things you can do to try to make sure your pitch rises above the rest that are filling inboxes and pulling focus. So what is it that you can do? Start with knowing exactly who you're pitching. Do your best to personalize the pitch to the writer you're pitching and address the pitch to a specific person. 

For more tips, head to the PR Daily website.