Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Simultaneous evolution: Empowered communicators help businesses transform" from PRWeek

When businesses go through periods of change and transition, communication is important, both internally and externally. But the role of communication has changed.

"It used to be that comms would get handed something and it was our job to get people excited about it by creating a dialogue,” Sarah Meron of IBM notes. The difference now is “those dialogues are already out, across social immediately. It’s our job to close that feedback loop with management and help executives stick to a core set of messages with a much greater degree of flexibility and real-time response.”

For tips and insights on how to handle these kinds of changes, head over to PRWeek for the full conversation.