Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Should You Offer Samples? A Guide to Why They Matter & How To Simplify the Process" from the Press Hook blog

Deciding whether or not to offer samples of your products or services to journalists interested in trying things out for themselves can feel like a big decision. After all, you're not in the business of offering everything up for free. That being said, samples can be an absolute game-changer when it comes to landing thoughtful, intentional reviews and other inclusions, so they're not something you should just dismiss out of hand. Read on to learn more about why making samples available can lead to better coverage and how Press Hook simplifies the process from start to finish.