Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "SHE’S AN INFLUENCER. BUT WHAT WILL SHE DO WITH HER INFLUENCE?" from the New York Times

Brands work with influencers for many different reasons. Whether you've worked with influencers for years or you're thinking about getting into the game, learning a bit more about how influencers come to be—and the kinds of decisions that content creators (or would-be content creators) are up against—can be illuminating. Here, one influencer shares her story.