Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Retailers keep foisting Christmas on consumers earlier and earlier" from Business of Home

If you feel like the holiday shopping season keeps creeping sooner and sooner into fall and even summer, you're not alone. In today's article, BOH breaks down a few of the reasons why retailers are making this push, especially this year. Hint: They have an awful lot to get rid of.