Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Our Prices Are Going Up, but We’re in This Together" from the New York Times

Have you sent a price increase email this year (or are you considering sending one in the near future)? For consumer brands operating in 2022, they seem to just be part of doing business. For brands nervous about how customers will react, the good news is that many brands sending these kinds of emails aren't getting the overwhelmingly negative reaction they feared. If one of these emails is in your future, don't miss this read.