Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Nonalcoholic beer, wine, and spirits on the rise for Dry January" from Morning Brew

No and low-alcohol beverages have been gaining popularity for awhile now (don't believe us? Today, Molson Coors announced the launch of new spirit-free canned cocktail, Roxie), but it always seems especially trendy at the beginning of the year. Dry January—and other health-related New Year's Resolutions—can drive interest in alcohol-free beverages, but they're becoming a year-round drink of choice for more and more consumers.

For more information on if this really indicates a sea change, head to Morning Brew for the full breakdown.