Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Next Steps in Sustainable Apparel Retail: Consumer Communication and Carbon Offsets" from Retail Touch Points

"When crafting these types of messages, retailers should be aware that although consumers in growing numbers are paying more attention to environmental, social and equitable practices, they are also frequently overwhelmed by the noise of unclear or contradictory information surrounding sustainability." - Working on messaging around your sustainability practices? Keep in mind that though consumers really do care, they're looking for transparency and ease of understanding. So be prepared to back up your claims and really tell a story.