Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "New Muck Rack survey: The State of Podcasting 2022" from the Muck Rack blog

If you haven't been paying much attention to podcasts when it comes to earned media opportunities, it's definitely time to start. Podcasting is growing rapidly (as you probably already know) and 64% of the podcasters that Muck Rack surveyed responded that they think the industry will be even more popular two years from now than it is now. Just like when pitching writers and editors, taking the time to personalize a pitch can help you cut through all of the noise in a podcaster's inbox and up your chances of having your story told. 

For more insight from Muck Rack's State of Podcasting survey, head to their website. And let us know: do you pitch to podcasters?