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Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.


Today's pick: "More women are becoming regular podcast listeners, research says" from Marketing Brew


If you're overlooking podcasts, but targeting younger women with ads, you'll want to read today's article. Marketing Brew reported that a new report has found that more and more women are listening to podcasts monthly, with a stunning 44% increase since 2017. 


"Ad opportunity: Women podcast listeners were more likely to consider, recommend, purchase, and spend more on brands they hear advertised on podcasts with hosts or producers who are women compared to other podcasts, according to the report."


To learn more, head to Marketing Brew's website and read the full article.

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