Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "It's Beginning to Look a Lot Like the Holiday Shopping Season Will Be Defined by 5 Trends" from AdWeek

Adobe's annual holiday forecast is out and it's predicting that shoppers will spend more online this year. That's good news for those in e-commerce, but there's more you need to know than just that. Here, AdWeek explores some of the major trends that Adobe is predicting will dominate the holiday shopping season this year, from inflation to big discounts.