Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Ipsy’s CMO talks BoxyCharm merger and shares the keys to beauty-box success" from Retail Brew

Beauty box heavyweight Ipsy announced its merger with BoxyCharm earlier this year and it has continued to succeed when other competitors have faltered. Today's article breaks down how Ipsy has been able to experience sustained success and what has set it apart from the crowd, straight from the brand's CMO.