Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.
Today's pick: "Instagram expands product tagging to all users" from Retail Dive
Shopping has been expanding on Instagram for awhile, but this is arguably the biggest development yet: now, all users can tag products on Instagram, making it easier than ever for users to shop right from the platform. What exactly are users able to see when a product is tagged?
"Now when users tag items in their posts, others can see detailed product information, such as styles or colors, and buy items through the app or on the brand’s page, according to the announcement."
If you don't already use Instagram's product tagging features, now might be the time to start. We'd love to hear: did this announcement give you a push to focus more on Instagram shopping?