Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "HubSpot's Social Media Team Gives 5 Tips for Bringing Your Brand on TikTok" from the HubSpot blog

Not on TikTok yet? While you might not need to rush right over to the platform, joining is something to consider. If you're ready to take the plunge, there are a few things you need to do. Here, HubSpot's social team breaks down some things to keep in mind (or build out!) before joining. From determining if it's really the right platform for you to planning out content in advance, these 5 tips will ensure a smooth transition.