Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How to Showcase Your Personality in Your Content" from Mediabistro

Creating content for your website, blog, or social media accounts can take a lot of concerted effort. Telling your brand's story doesn't just happen. But when you're thinking through what it is you want to share, what you want your brand voice to be, and how you want your audience to connect with you, make sure you consider letting them see some personality.

"One effective way to do that is to share stories that connect with people. That could include background stories about some of your workers, behind-the-scenes videos, photos, and blog posts about volunteer efforts you’re involved in, or even a history of your brand and why you got started."

Letting people see the real you can set you apart, so don't be afraid to let your audience see the people behind the brand, at least every once in awhile.